You look all around when you go through the streets or have a coffee, dine out, etc, and there's a common denominator, a large percentage of the persons present, 70 to 80 percent, are looking at their smartphones, either constantly or checking it from time to time, but often. It's the 21st century addiction and it's widely related with the social media. You may see people working and using the online to do so, remotely, but mostly it's just using the social networks, which should tell all companies, all professionals, how significant they are and should be very well tendered and worked. Football is no different from the other activities. Cristiano Ronaldo is the most followed one in the social media, something that brings even further light into the importance of working this side of communication in order to reach people, to touch the aimed target, to broaden the presence, influence and to get higher return. It's always difficult to assess how big you are...